Social Media and the Limits of Imagination

— by Andy Wade —

This brilliant piece by The Onion pokes fun at social media marketing but also challenges new assumptions being formed by our unbridled embrace of social media and marketing. Is one of the effects of this new “model” a dumbing down of our imagination?

“Using your brains to think of a new idea, and your skills to implement it; that’s the old model. And like anything that’s old and requires effort, it’s inefficient.”

As you listen and laugh your way through this short video, ask yourself, “How have I bought into this new marketing model, what are the underlying assumptions, and what are the effects of those assumptions on relationships, community, and the gospel we’re called to live?

Underneath the humor, is there a message we need to hear? If so, what is it?